I love character customization more than anything, but some games don't require it to be enjoyable. There's no single thing that makes a game good, your reason for liking one game may not be the same for liking another. At least, that's how I see it. And to be honest, no matter how much customization draws me in, it doesn't keep me interested if that's the only nice thing about the game.
I like visually appealing games with an emotional story. Journey, is one that doesn't need dialogue to be a memorable experience. It's unique in it's way of storytelling through pictures, and does it well. It's also fun to faceplant, surf, fly around, and meditate in beautiful environments.
Then there's Bayonetta, which has a nice soundtrack, art design, voice acting. I love everything about it, not just the pole spinning and lollipops lmao
I enjoyed Nier: Automata for similar reasons, along with the open world.
Relatable or well written characters are a good thing to have as well when looking at story driven games, otherwise it falls hella flat. I mean, even with romance games that focus more on sex appeal... there's gotta be some cute girl with a personality I can wife or it's not gonna work out...